Sports brand PUMA has been a forerunner in deepening its presence in and developing Competitive Esports in India. PUMA strongly believes that Esports will have a progressively growing and a ubiquitous influence on youth culture. Internal consumer research indicated that more than half of our consumers are Gamers. PUMA’s partnership with Orangutan Esports as official kit partner is one such move to closely connect with the gaming community of India. PUMA will continue to invest in and explore newer ways to deeply connect with the billion-dollar esports industry, touted to be next big thing in the entertainment.